Witt Italia is a leading company in the Italian market of natural cosmetics.

All Witt Italia products contain only highly concentrated plant and natural active ingredients and are 100% made in Italy using selected and certified raw materials and strictly controlled processing techniques.

We pay particular attention to the development of new formulations in collaboration with the pharmacology department of several universities and we aim for continuous improvement in the creation of new products using innovative, effective and reliable cosmetic solutions.

Today, thanks to the vast experience of our team of professionals and a wide range of products for face and body, as well as a completely unique line of personal care products, WITT ITALIA has the title of “Best-in Class ”among the leading brands on the Italian market and is a reference in natural cosmetics and occupies a leadership position in the Italian market.

The below WITT ITALIA GROUP website contains the product lines belonging to the following 3 leading brands of WITT ITALIA on the Italian market.    

These 3 Brands are available for international markets:


  1. ERBORISTERIA MAGENTINA (Pharmacy / Cosmetics shops / Luxury Major Store Chains)

The ERBORISTERIA MAGENTINA brand has over 200 years of experience from expert pharmacists and connoisseurs of medicinal herbs and their healing properties.
Erboristeria Magentina offers various product lines that cover all cosmetic and health needs with the aim of creating a direct relationship between science, well-being, body care, tradition and spirituality, with the sole goal of personal psycho-physical and emotional health.

Erboristeria Magentina

  1. ARMONIE DI BELLEZZA(For Professionals (Beauty Salons / Luxury Major Store Chains)

The ARMONIE DI BELLEZZA brand is a Luxury High-Range Cosmetic Brand (developed for Professionals), covers with its specific lines all skincare specific needs.     Its Products Lines are: Cleannes, Antiage, Hydrating, Pureness, Sensitive, Bodycare, HolisticBody.

Armonie di bellezza

  1.  iAiAOH!  (Natural products Line for the well-being and care of our beloved animals)

The  iAiAOH! Brand was born thanks to the great WITT ITALIA experience and expertise.   The company know-how in Natural Products has been translated into a line of natural products at the service of the well-being of dogs, cats and horses to make them live even more in harmony with nature.


Take a look at our video:


Click the following links to see the catalogues:

Promo Video


Export Manager Sergio Rolando


Representative Office